If you want AI citations, don't let a changed default decide for you. Cloudflare's 15 September 2026 defaults block AI training and agent crawlers on ad-bearing pages for new and free-tier sites, while leaving search crawlers allowed. This is a five-step check to make sure the crawlers you actually want can still reach and cite your pages, whatever your CDN's default becomes.
This assumes you want AI visibility on most of your content. If your goal is to keep content out of AI entirely, the steps still apply — you just decide the other way at step 3.
Step 1: Confirm whether the new default reaches you
Start by checking if you're in the affected subset. The September defaults apply to new Cloudflare customers, new sites added by existing customers, and free-tier users who haven't changed their settings — not to existing paid sites that already set their own bot rules. If you're a new or free site on Cloudflare, assume the default now leans toward blocking AI training and agent bots on ad pages, and plan to override it deliberately. If you're an established paid site, you're likely unaffected automatically, but audit anyway (defaults drift, and sites get re-provisioned).
Step 2: Map which of your pages carry ads
The default only bites on ad-bearing pages, so find them. List the templates or sections of your site that serve advertising — often article pages, free tools, or high-traffic guides. These are the pages where training and agent crawlers will be blocked by default, and often the very pages you most want cited in AI answers. Pages with no ads aren't touched by this particular default, so you can prioritise the audit on the ad-supported set.
Step 3: Decide per crawler class, not with one switch
Blocking is not one decision — it's several. Sort the bots by what they're for and choose per class:
| Crawler class | Keep allowed if you want… | Examples |
|---|---|---|
| Live-retrieval / answer | Citations in live AI answers | OAI-SearchBot, ChatGPT-User, PerplexityBot |
| Search indexing | AI Overviews / AI Mode presence | Googlebot, Bingbot |
| AI agent | Agents to complete tasks on your pages | Assorted agent user-agents |
| AI training | Future models to learn about you | GPTBot, Google-Extended, ClaudeBot |
For a brand chasing visibility, the live-retrieval and search rows are usually a clear allow. Training crawlers are the genuine judgment call — allow them to be learned, block them to protect proprietary work. Use the full AI crawler user-agent directory to get the tokens right, and read the trade-offs in should you let AI crawlers index your site.
Step 4: Set explicit rules so you don't inherit the default
Once you've decided, write it down in your controls rather than leaving the default in place. In Cloudflare that means the managed AI-bot settings plus any bot-management or WAF rules; in robots.txt it means per-user-agent groups. The point is the same: an explicit allow for the crawlers you want, on the pages you want, so a future default change can't silently close them. Remember that a robots.txt line is only a request — the CDN-level rule is what actually enforces on ad pages.
A default is a decision someone else made for you. On the pages you monetise and want cited, replace it with one you made on purpose.
Step 5: Verify what's actually allowed
Don't trust the settings screen — check the logs. Fetch a few key pages as the crawler user-agents you care about, or read your server/CDN logs, and confirm those bots get a 200, not a challenge, a 403, or a silent block. This is the same discipline as catching an accidental CDN block: the only proof that a crawler can reach you is a successful fetch in the record. Re-check after 15 September 2026, and again whenever you re-provision or change plans. For an ongoing view of which bots actually reach you, see how to see which AI bots crawl your site.
The short version
Confirm you're affected, find your ad pages, decide per crawler class, set explicit rules, and verify with logs. Do that once and a shifting default can't quietly cost you citations. Whether AI engines and agents keep reaching, citing, and recommending your pages after infrastructure defaults change underneath you is exactly what Buffy Intel monitors, snapshot over snapshot. Questions: [email protected].