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Series · 8 articles

AI Engine Guides

Practical, engine-by-engine guides to the specific AI surfaces your customers use. Google AI Overviews, Google AI Mode, and the chat engines, and exactly how to show up in each.

  1. 01Google AI Overviews: the complete guideAI Overviews are Google's AI-generated answer at the top of search. Synthesising and citing sources before the blue links. Here's how they work, why they matter, and what gets pulled in.2 min read
  2. 02How to optimize for Google AI OverviewsA practical checklist for getting your brand cited in Google's AI Overviews. Be eligible, answer-first, structured, and authoritative. Most of it builds on solid SEO.2 min read
  3. 03How Google AI Mode worksAI Mode is Google's full conversational search. A Gemini-powered chat that researches, synthesises, and cites across many sub-queries. Here's how it works and how it differs from AI Overviews.2 min read
  4. 04How to get your brand recommended in ChatGPTChatGPT answers shopping questions from two places: what the model learned in training, and what its search layer retrieves live. Here's how both work, what actually drives its recommendations, and the playbook for showing up in them.3 min read
  5. 05How to get cited in PerplexityPerplexity is an answer engine that grounds every reply in live web search and shows its sources inline, so being cited is the whole game. Here's how it works and the playbook for becoming one of the sources it quotes.4 min read
  6. 06How to get cited in Google GeminiThe Gemini app is Google's standalone AI assistant. Distinct from AI Mode and AI Overviews inside Search. It grounds answers in Google Search and cites its sources. Here's how that grounding works and the playbook for becoming one of the pages it quotes.4 min read
  7. 07How to get cited in Claude (and why it leans on Brave Search)Claude grounds its web answers in live search, and as of mid-2026 that search appears to be powered by Brave's independent index. Here's how Claude retrieves and cites, what the Brave connection changes, and the playbook for becoming a source it quotes.5 min read
  8. 08How to get cited in Google AI ModeAI Mode is Google's Gemini-powered conversational search, and it cites sources very differently from AI Overviews. Only about a fifth of its citations come from the organic top rankings. Here's the playbook for becoming one of the pages it quotes.4 min read