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Series · 5 articles

Introduction to GEO & AEO

A plain-English primer on Generative & Answer Engine Optimization. What it is, why AI is reshaping how customers discover brands, and how to start showing up in ChatGPT, Gemini, Claude, and Google's AI answers.

  1. 01What is GEO & AEO, and why brands can't ignore itGenerative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are how brands stay visible when customers ask AI instead of searching. Here's what the terms mean and why they matter now.3 min read
  2. 02How AI engines decide which brands to recommendAI answers aren't random. Engines pull from training data, live retrieval, and your site's own structure. Understand the three inputs and you understand how to influence what AI says about your brand.3 min read
  3. 03How to get your brand cited by AI enginesA practical playbook for becoming a brand AI engines mention and recommend: get reachable, get specific, get corroborated, and stay fresh. In that order.3 min read
  4. 04How to measure your AI visibilityPresence, share of voice, sentiment, citations, and consistency. Across every engine. What to actually track when 'are we showing up in AI?' becomes a real question.2 min read
  5. 05What to do when AI gets your brand wrongAI confidently states the wrong price, a discontinued product, or a competitor's feature as yours. Here's how to diagnose where the error lives and correct it across the engines.2 min read