Agentic commerce is shopping carried out by an AI agent on a person's behalf. Instead of browsing a store, the shopper tells an assistant what they need, and the agent discovers options, compares them, and. Increasingly. Completes the purchase.
The shift is from human browsing to machine selection. That changes what it takes to get bought: an agent can only choose products it can find, understand, and act on. A catalog locked in images or JavaScript, or thin on structured data and attributes, is invisible to it. No matter how good the product is.
Winning here means making your catalog legible to machines: complete, structured product data; clear pricing and availability; and the kind of detail an agent needs to match your product to a shopper's intent. The emerging commerce protocols standardize how that data and the checkout itself are exposed to agents.