AI visibility isn't a single thing. It's presence, position, and sourcing at once. The AI Visibility Score rolls those into one 0-100 headline so you can track the overall trend at a glance, then drill into the parts.
It blends the core signals: Share of Voice (do you appear?), Top-Ranked % and Average Rank (how prominently?), and Citation Coverage (is your own site the source?). Higher is better; treat 70+ as strong.
The point of a composite is direction, not diagnosis. The score tells you whether you're gaining or losing ground overall; the underlying metrics tell you why, for example, a dip driven by slipping rank even as presence holds steady. Read together, across engines and over time, they turn "how are we doing in AI?" into something you can actually act on.